The new technology was made available through Opera’s partnership with Yat. This company makes it possible to register domains consisting of several emojis. Previously, to use the service, it was still necessary to enter the y.at domain, and then prescribe emoji. Now, when using Opera, this is not necessary: on a mobile device or PC, you just need to enter the necessary emoji in the browser and go to the website of the brand, company or individual. Some musicians have already used the service: Lil Wayne (👽🎵), Steve Aoki (🎂🎵), G-Eazy (🦇🌹), Kesha (🌈🚀👽), Young Money, 3LAU (🎵🎵) and Disclosure (😎🎵😎). Opera is a multi-platform web browser developed by its namesake company Opera. Recent studies show that of the 4.6 billion internet users worldwide, over 90% regularly use emoji to express their emotions. The new integration of the two companies will make web surfing easier, more varied and more fun. Each user will be able to express their individuality and make a unique emoji address for their resource. However, this raises some questions, since with this partnership, Opera offers a monopoly to Yat on emojis.Until now, to visit specific resources, you had to enter a URL consisting of letters and numbers. Now everything has changed: Opera has become the first browser in the world to allow the use of emoji domains. It remains to be seen if this is a simple fad or if addresses in emojis could settle on the Web in a sustainable way. the Navigator even detects series of emojis in the text of pages and turns them into links. Thus, it will suffice to enter to go directly to Kesha’s Yat page. The integration goes even further, since the software recognizes addresses composed solely of emojis (without the y.at/ part at the beginning). With this partnership, Internet users will be able to enter emojis directly into the browser’s address bar. Chains of emojis cost from four to several thousand dollars, with the possibility of transforming them en NFT… The end of “.com”? His home address y.at/ returns to his record company. For example, artist Lil Wayne bought the emojis. It is associated with a personal page or a redirection service. Yat sells “universal identities” that take the form of a series of emojis. He thus becomes the first Navigator to allow the use of web addresses consisting solely of emojis. After the rush on NFT, are we going to see the emoji rush? The society Operawhich develops the Navigator of the same name, has just announced a partnership with Yat.
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